Pride or Profit: The Difference Between Rainbow Washing & True Allyship
At Equator, we recognise the profound impact of visual storytelling through design. Effective graphic design transcends aesthetics; it embodies the core values of the brand it represents. During the...
View ArticleHow can we use artificial intelligence to make space for human creativity?
Artificial intelligence (AI) has the potential to benefit the creative industry, offering new possibilities for innovation, collaboration, and productivity. But, used in the wrong way, it also poses a...
View ArticleOrigin Story: Using illustration to convey product provenance
When it comes to consumer perception, there is a strong association between provenance and quality. While there are many ways to convey product provenance, illustration is one of the most visually...
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Be the change: Fairtrade by design
As the dust settles on Fairtrade Fortnight – an annual celebration of all things Fairtrade and an important reminder of how fairer trade supports farmers in low-income countries – we have been...
View ArticleToronto’s Tracey Ujfalussy talks team-building, strategic thinking, and...
Our Toronto studio has been busy working with North American clients to prepare for Health Canada’s introduction of Front-of-Pack (FOP) nutrition labelling, which has a compliance deadline of January...
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The rise and rise of ready meals
With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atlantic, representing a billion-pound industry. In 2021, the global market size was valued at $143.86bn. It...
View ArticleCareer connections: how our Michigan team is inspiring the next generation of...
As part of our partnership with Battle Creek Central High School in Michigan, team members from SGK and Equator recently joined forces with teachers to deliver a mock design project with a tasty theme...
View ArticleCreating change through creativity: our 2024 community impact
As we approach the end of another year, it’s natural to pause and reflect on the months gone by. At Equator, while we’re incredibly proud of the creative work we have delivered for our clients in 2024,...
View ArticleAre consumers sick of brand purpose?
When it comes to branding, consumers consistently express a preference for authenticity, of which ‘purpose’ – a clear mission beyond selling products or services – is an essential part. Yet, as brands...
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Food and Beverage Trends 2025: Wholefood Snacking
At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse of the food and beverage industry is an important part of what we do, allowing us to share valuable...
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