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Tidings of Comfort and Joy: Our Predictions For This Year’s Festive Trends
At Equator, we use every tool at our disposal to identify, analyse and predict seasonal trends. It helps us track and plot how they evolve year on year, giving our clients an edge when it comes to...
View ArticlePeople Power and Private Brand – Global Creative Director Michael Duffy’s End...
With the end of the year fast approaching, I’ve found myself reflecting on the experiences we’ve had over the past 12 months; from the projects we’ve worked on to the trends we’ve observed. I wanted to...
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What is Sunrise 2027 and how can brands prepare for it?
Throughout history, finding new and better ways of doing things has been a driving force for innovation. Not much is immune to optimisation, which is why it’s so strange to see things remain unchanged...
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2023 ‘unwrapped’ – another year of creativity and change
With 2024 finally upon us, it comes a time to look back and reflect on another fantastic year we have had at Equator. While not everyone may be up to speed with the endeavours of our collaborative...
View ArticleThe Evolution and Future of Plant-Based: Navigating the Peaks and Valleys
Has Plant Peaked? In recent years, the plant-based movement has experienced a surge in popularity, with an increasing number of consumers embracing a plant-centric lifestyle. However, as with any...
View ArticleNavigating the Refrigeration Divide: Exploring Ambient Crossovers in Brand...
In the ever-evolving landscape of consumer goods, brands are continually seeking innovative ways to expand their offerings and capture new market segments. A notable trend in recent times is the...
View ArticleCelebrating Together: Equator’s Milestone with West Michigan and Minneapolis...
Hello to our incredible community! We’re thrilled to share a momentous update straight from the heart of Equator. A few months back, we embarked on a transformative journey, integrating West Michigan...
View ArticleExploring the Culinary Delights Shaping Our Food Choices
As we find ourselves immersed in the fourth month of 2024, the culinary journey of this year has been nothing short of a gastronomic odyssey. April unfolds as a chapter rich with the flavours and...
View ArticleUnveiling the Future: Top Five Design Trends Transforming Retail Brands in 2024
As we journey further into 2024, the design landscape for retail continues to evolve with cutting-edge trends that are reshaping brand aesthetics. Our team, comprised of photographers, videographers,...
View ArticleEquator achieves record-breaking result at 2024 Vertex Awards
We’re still in the midst of our victory lap after bagging an incredible 17 private brand design wins at this year’s Vertex Awards! Yes, you read that right – seventeen! It’s our biggest haul ever, and...
View ArticleHow to win over the ‘zero consumer’
In 2023, McKinsey wrote about the rise of the ‘zero consumer’. These omnichannel shoppers scrimp in some categories and splurge in others; exhibit low loyalty to brands, products, and retailers; and...
View ArticleA colourful collaboration: how Equator created an art therapy colouring book...
Creativity and care intersect at many points. Equator’s Culture Club found a unique opportunity at exactly one of those intersections to bring the team together for a passion project designed to...
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The importance of a seamlessly connected brand journey
For brands today, stand-out packaging needs to be an integral part of the broader marketing strategy. In this article, Equator’s Executive Creative Director Howard Wright runs through the key elements...
View ArticlePride or Profit: The Difference Between Rainbow Washing & True Allyship
At Equator, we recognise the profound impact of visual storytelling through design. Effective graphic design transcends aesthetics; it embodies the core values of the brand it represents. During the...
View ArticleHow can we use artificial intelligence to make space for human creativity?
Artificial intelligence (AI) has the potential to benefit the creative industry, offering new possibilities for innovation, collaboration, and productivity. But, used in the wrong way, it also poses a...
View ArticleOrigin Story: Using illustration to convey product provenance
When it comes to consumer perception, there is a strong association between provenance and quality. While there are many ways to convey product provenance, illustration is one of the most visually...
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Be the change: Fairtrade by design
As the dust settles on Fairtrade Fortnight – an annual celebration of all things Fairtrade and an important reminder of how fairer trade supports farmers in low-income countries – we have been...
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