Clik here to view.
The rise and rise of ready meals
With their roots in 1950s America, ready meals are a supermarket staple on both sides of the Atlantic, representing a billion-pound industry. In 2021, the global market size was valued at $143.86bn. It...
View ArticleCareer connections: how our Michigan team is inspiring the next generation of...
As part of our partnership with Battle Creek Central High School in Michigan, team members from SGK and Equator recently joined forces with teachers to deliver a mock design project with a tasty theme...
View ArticleCreating change through creativity: our 2024 community impact
As we approach the end of another year, it’s natural to pause and reflect on the months gone by. At Equator, while we’re incredibly proud of the creative work we have delivered for our clients in 2024,...
View ArticleAre consumers sick of brand purpose?
When it comes to branding, consumers consistently express a preference for authenticity, of which ‘purpose’ – a clear mission beyond selling products or services – is an essential part. Yet, as brands...
View ArticleClik here to view.
Food and Beverage Trends 2025: Wholefood Snacking
At Equator, we spend a lot of time immersed in trend forecasting. Keeping our finger on the pulse of the food and beverage industry is an important part of what we do, allowing us to share valuable...
View ArticleHow virtual reality is shaping the future of consumer research
A version of this post originally appeared in Storebrands on 28th January 2025 Virtual reality (VR) technology is revolutionising industries in a number of ways, from enabling homebuyers to take...
View ArticleEquator named ‘Agency of the Year’ at 2025 Vertex Awards!
We’re absolutely over the moon to announce our most successful Vertex Awards to date, with an incredible 24 wins including the coveted ‘Agency of the Year’ title! But the celebrations don’t stop there!...
View ArticleBeverage can design and printing: the power of joined-up teams
At Equator, we partner with some wonderfully creative brands in the food and beverage space. Over the years, we have worked together to transform packaging from a functional element to a storytelling...
View ArticleThe Full Circle of Creativity at Equator Design
Ever wondered what happens between the moment a client walks through our doors with a gleam in their eye and the moment a beautifully designed product appears in store? We thought it was about time we...
View ArticleRetail Darwinism: Why Packaging Design Must Evolve or Die
It might sound a bit dramatic, but in the unforgiving world of fast-moving consumer goods (FMCG), Charles Darwin’s theory of evolution has never felt more relevant! Failure to adapt to changing market...
View Article
